Intro
The Boards & More Group is an internationally operating sports equipment company that has been growing since 2000. As a global leader in trend sports such as kitesurfing, windsurfing, wingfoiling, stand-up paddleboarding, and mountain biking, we successfully unite leading bike accessory brands with the market leaders in watersports with our b rands Duotone, Fanatic, ION, SQLab & Woo. With our dynamic corporate structure, we set standards, create synergies between our individual brands and sports, and provide a platform for developing new brands and markets. We embody the spirit of our brands, deeply identifying with the world of action sports and the elements that surround them.
We’re looking for a dynamic, entrepreneurial Director of Sales and Marketing to help lead our bike and watersports division into an exciting new chapter. Exclusively based in White Salmon, Washington—nestled in the stunning Columbia River Gorge—this role is a unique opportunity to shape and expand our U.S. market presence. We do not offer a remote work option for this position.
With our current CEO retiring in the near future, the ideal candidate will be well-positioned to inherit a thriving business with a solid foundation. We're looking for a hands-on leader with a passion for watersports, a strong entrepreneurial track record, and the ability to drive strategic growth, innovation, and brand development in a competitive industry.
Your mission
1. Strategic Leadership:
- Collaborate with HQ to define and implement the company’s vision, mission, and strategic goals, establishing a leading position in the watersports and bike markets.
- Analyze market trends and data to identify growth opportunities and mitigate risks in a competitive landscape.
2. Sales & Marketing Leadership:
- Develop and execute sales and marketing strategies to drive revenue and elevate brand visibility.
- Build and maintain partnerships with distributors, retailers, and key stakeholders in the watersports and bike industries.
- Lead digital and traditional marketing efforts, including e-commerce strategies, social media campaigns, and event sponsorships.
3. Operational Management:
- Streamline operations to ensure efficient production, inventory, and supply chain processes.
- Foster a customer-centric approach by integrating feedback into product and service enhancements.
- Collaborate with cross-functional teams to optimize processes and maintain profitability.
4. Team Development:
- Recruit, mentor, and lead a high-performing team aligned with the company’s values and objectives.
- Foster a positive, entrepreneurial culture emphasizing collaboration, accountability, and innovation.
5. Financial Stewardship:
- Oversee budgeting, forecasting, and financial planning in collaboration with HQ and a strong CFO.
- Ensure sustainability and profitability through strategic financial management.
6. Customer & Community Engagement:
- Represent the brand at industry events, trade shows, and community outreach programs.
- Build strong relationships with customers and stakeholders to foster loyalty and advocacy.
Desirable
- Eligibility to work in the USA is a strong advantage
- C1 Level German Skills are of advantage
Why us?
Innovative Industry Leader: Be part of a company renowned for pioneering products in the bike and watersports sectors, shaping trends and driving innovation globally.
Passion for Adventure: Work in an environment fueled by a love for action sports, where creativity and an active lifestyle are celebrated.
Stunning Location: Based in White Salmon, Washington, enjoy breathtaking views and outdoor adventures in the Columbia River Gorge, a hub for outdoor enthusiasts.
Career Growth Opportunities: Join a thriving business with potential for leadership roles, including the opportunity to step into an executive position.
Dynamic Team Environment: Collaborate with a passionate, entrepreneurial team dedicated to pushing boundaries and achieving excellence.
Commitment to Sustainability: Work for a company that values environmental responsibility and integrates sustainability into its products and practices.
Competitive Compensation: Enjoy a rewarding package that reflects your skills, contributions, and commitment to the company's success.
About us
The Boards & More GmbH consolidates the brands Fanatic, Duotone, ION and SQlab, some of which have been active as individual brands for more than 40 years. The company designs and delivers products in the sports areas of stand-up paddle boarding and mountain biking and is the world’s leading company in the fields of kiteboarding, windsurfing and wingfoiling.
